FEBRUARY 19 INTAKE NOW OPEN

Course Essentials

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape.

After studying Arden University's MSc Data Analytics & Marketing (CIM) Master's Degree you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

You'll also explore marketing strategy and international marketing techniques, to give you a broader knowledge of the marketing discipline.

This Master's Degree is a Blended Learning course, meaning you combine face-to-face lectures at one of our Arden study centres in either London, Birmingham or Manchester, with online study via our iLearn portal.

Study your MSc with Arden today to take your marketing career to new heights.

 

CIM Membership

Arden's Data Analytics & Marketing Master's Degree is fully accredited by the Chartered Institute of Marketing (CIM).

Whilst you are actively studying with us, we will cover the cost of your studying membership with the CIM. This gives you access to a range of great additional resources that will assist you with your studying – Find out more

Enquire about this course


Key Information

Award:
Masters
Credits:
180
UCAS Course Code:
N/A
Course Title:
MSc Data Analytics & Marketing (CIM)
Duration:
1.5 to 5 years
Intake Status:
Accepting applications
Study Mode:
Blended learning
Exemptions Available:
Yes
Course Fees:
See Course Fees and Funding tab
Study Centre:
LON, BIR & MANC Based
Next Open Day:
Sat 12th January
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects
  • Study Centres

As well as exploring a range of specialist marketing subjects in this Data Analytics & Marketing Master's Degree, you will delve into the processes behind sourcing, analysing and communicating data. Learning how this data can provide useful insights to result in knowledge-driven decisions and strategic marketing plans will be beneficial to your business in today’s data-driven marketing landscape.

Studying this Blended Learning course with Arden University, you’ll be able to practically apply your knowledge to your workplace as you learn, as you only need to commit to 2 days of study sessions every week at one of our study centres in London, Manchester or Birmingham.

Blended Learning provides you with the ultimate flexibility to progress your learning alongside your work and other life commitments, so you can continue to work and earn while you study. And with its Chartered Institute of Marketing (CIM) accreditation, this Master's programme will help prepare you to progress to a senior marketing position.

Modules

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having the Chartered Institute of Marketing (CIM) accreditation mean to me? 

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your Blended Learning studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

To be eligible for this Data Analytics & Marketing Master's Degree here at Arden, you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

At Arden University we are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want evidence of relevant experience, and, of course, references.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an Undergraduate Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. We offer online courses in a range of subjects. As they are delivered via Distance Learning, they can fit in around your current commitments. Discover Arden's available online Degrees

Living in London, Birmingham or Manchester?

For those living in or around London, Birmingham or Manchester, we also offer undergraduate degrees that are delivered at our study centres just 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Discover our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

If you have a Master’s Degree from Arden university you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

What will completing this MSc course give me?

You will:

  • Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
  • Understand the importance of data in the decision making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MSc will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Of course, some students go on to careers in research or academia. Alternatively, if you wish to continue with your academic development, you may decide to undertake a PhD.

What do other Arden Marketing students go on to do?

Other students from Arden's Marketing Alumni have gone on to become a freelance Digital Marketing Specialist and a Manager at an International Telecoms company.

Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement.

Ismail Salami, Arden University Marketing Student

With an MSc Data Analytics and Marketing Degree from Arden, you could be an ideal candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the Marketing sector.

What study centres are available at Arden University?

Blended Learning courses are available at study centres throughout the UK and include:

Or you can discover all Arden study centres

Studying via Blended Learning with Arden

When you sign up for one of our compressed Blended Master's Degrees and become a student at an Arden University study centre, you get the best of both worlds. All the structure and personal tuition of a full-time course, coupled with the rich online resources and materials that our online students benefit from. This option is ideal for students who want the routine of a full-time classroom-based Postgraduate Degree, without the full-time commitment.

What can I expect from Blended Learning?

  • You will spend 1 evening a fortnight at your chosen study centre
  • These classes will be led by your module tutor
  • During these sessions you will be encouraged to debate, discuss and ask questions to develop your understanding and acquire key skills
  • Because it combines online learning you can access materials and resources online 24/7
  • The online content includes tutorials, lessons, exercises, study support and chat forums
  • All your coursework and assignments are uploaded to a secure online zone for marking
  • You can contact a tutor or the support team via Skype, email, webchat or phone

Blended Learning is a modern, engaging way to study that lets you balance learning with the other priorities in your life.

What facilities are available at Arden study centres?

Giving you access to the technology and services you need to support your studies, our modern study centres are buzzing with students, tutors and staff.

Outside of your classes, you can expect access to things like:

  • Computers and IT equipment
  • Internet
  • Printing facilities
  • Individual and group study space
  • Restaurants
  • Leisure facilities

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Course Details & Modules

As well as exploring a range of specialist marketing subjects in this Data Analytics & Marketing Master's Degree, you will delve into the processes behind sourcing, analysing and communicating data. Learning how this data can provide useful insights to result in knowledge-driven decisions and strategic marketing plans will be beneficial to your business in today’s data-driven marketing landscape.

Studying this Blended Learning course with Arden University, you’ll be able to practically apply your knowledge to your workplace as you learn, as you only need to commit to 2 days of study sessions every week at one of our study centres in London, Manchester or Birmingham.

Blended Learning provides you with the ultimate flexibility to progress your learning alongside your work and other life commitments, so you can continue to work and earn while you study. And with its Chartered Institute of Marketing (CIM) accreditation, this Master's programme will help prepare you to progress to a senior marketing position.

Modules

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having the Chartered Institute of Marketing (CIM) accreditation mean to me? 

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your Blended Learning studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Entry Requirements

To be eligible for this Data Analytics & Marketing Master's Degree here at Arden, you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

At Arden University we are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want evidence of relevant experience, and, of course, references.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an Undergraduate Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. We offer online courses in a range of subjects. As they are delivered via Distance Learning, they can fit in around your current commitments. Discover Arden's available online Degrees

Living in London, Birmingham or Manchester?

For those living in or around London, Birmingham or Manchester, we also offer undergraduate degrees that are delivered at our study centres just 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Discover our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Course Fees & Funding

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

If you have a Master’s Degree from Arden university you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

What will completing this MSc course give me?

You will:

  • Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
  • Understand the importance of data in the decision making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MSc will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Of course, some students go on to careers in research or academia. Alternatively, if you wish to continue with your academic development, you may decide to undertake a PhD.

What do other Arden Marketing students go on to do?

Other students from Arden's Marketing Alumni have gone on to become a freelance Digital Marketing Specialist and a Manager at an International Telecoms company.

Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement.

Ismail Salami, Arden University Marketing Student

With an MSc Data Analytics and Marketing Degree from Arden, you could be an ideal candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the Marketing sector.

Study Centres

What study centres are available at Arden University?

Blended Learning courses are available at study centres throughout the UK and include:

Or you can discover all Arden study centres

Studying via Blended Learning with Arden

When you sign up for one of our compressed Blended Master's Degrees and become a student at an Arden University study centre, you get the best of both worlds. All the structure and personal tuition of a full-time course, coupled with the rich online resources and materials that our online students benefit from. This option is ideal for students who want the routine of a full-time classroom-based Postgraduate Degree, without the full-time commitment.

What can I expect from Blended Learning?

  • You will spend 1 evening a fortnight at your chosen study centre
  • These classes will be led by your module tutor
  • During these sessions you will be encouraged to debate, discuss and ask questions to develop your understanding and acquire key skills
  • Because it combines online learning you can access materials and resources online 24/7
  • The online content includes tutorials, lessons, exercises, study support and chat forums
  • All your coursework and assignments are uploaded to a secure online zone for marking
  • You can contact a tutor or the support team via Skype, email, webchat or phone

Blended Learning is a modern, engaging way to study that lets you balance learning with the other priorities in your life.

What facilities are available at Arden study centres?

Giving you access to the technology and services you need to support your studies, our modern study centres are buzzing with students, tutors and staff.

Outside of your classes, you can expect access to things like:

  • Computers and IT equipment
  • Internet
  • Printing facilities
  • Individual and group study space
  • Restaurants
  • Leisure facilities

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Alternative courses

Applying for a course in 6 steps

1. Find your perfect course

2. Apply online

3. We’ll process your application

4. Supporting your next steps

5. Accept & complete the application

6. Begin your course with an online induction

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